Marketing research firm Hitwise just released numbers for July discussing search engine rankings. The information from a press release on Tekrati says Google is still the top dog for search, more than double the number of searches of their closest competitor, Yahoo.

The report said that Google has 59.2% versus Yahoo's 28.8% and MSN's measly 5.5% of the market. The top 3 accounted for 93.5% of the total search market. One comment Hitwise made discussed Google's lack of a portal to drive traffic, saying 73% of Yahoo's traffic comes directly its main portal sites of Yahoo.com and My.Yahoo.Com and MSN received 61% of its traffic from its portal sites: www.MSN.Com, My.MSN.com and dellnet.msn.com

Google continues to demonstrate the value of effective Internet search on its own, irrespective of any connection to a general Internet portal. The next big challenge for Google will be the arrival of Microsoft's new operating system, "Vista," which is said to have far tighter search integration.

- Source John Stith
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