The Chicago based Feedburner has been Acquired by Google! Google believes that feed-based content and advertising is a developing space where they can add value for users, advertisers and publishers. FeedBurner's technology and talented team are a great addition to Google's current solutions for advertisers and publishers. Though, the official deal is closed, the terms of acquisition are confidential. Feedburner has been providing exception tools to content providers throughout the world. As of time, feed-based advertising is of great value. As more and more content emerge on the web, users look for an easier way to aggregate that content. Advertisers can reach their target audience while maintaining high quality user experience. Currently, Feedburner feeds 431,171 publishers who've burned 736,494 feeds as of 29th May 07. Blogger. TypePad, WordPress, Myspace or podcast/video feeds are burnt at Feedburner. You can Publicize, Optimize, Analyze, Monetize at Feedburner. However, the best feature now would be focusing on the Live Stats! The Google Analytics tool will have a way to go with Feedburner Stats, thus providing better optimizing and marketing strategies. You can grab the Headline Animator and subscribe to all Blogs Feed Reads.

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It's Resync your way to Healthy feed now. Boost up your Readership if you have a blog or just burn your podcast and videocast feeds which now number to over 112,998 at Feedburner. Google gobbles Feedburner and you can read more here on the Google and here's the Feedburner Blog too.

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Btw, did you know WEB 2.0 SITES MAKE UP the fastest-growing category on the Web--doubling their traffic over the last year, according to data presented Monday by Nielsen//NetRatings at an industry conference in New York. Social networking sites with the highest traffic growth included Feedburner (385%), Digg.com (286%), MySpace (170%), Wikipedia (161%), and Facebook (134%).

A bright future lies ahead for video advertising too, in particular, for Web 2.0 sites. Market researcher eMarketer forecast online video advertising to grow to $2.9 billion by 2010 in a study released Monday. Video will play a huge role in advertising and marketing and that is for sure. Watch there for the Google video ads soon to be seen....Enjoy!

- ilaxi