The recent news around is Google Inc plans to start selling advertising space in 50 top newspapers, expanding the Internet search efforts to provide services off the web and making it easier for companies advertising online to also show off their products in print.
A group of more than 100 Google Advertisers will be able to place bids for space in The New York Times, Gannett, Tribune and Washington Post during a three month test period according to reports on my desk.
Now, I feel this system will indeed increase sales as online journalism is in thing today and competition from online advertising also on a rise. Also google will gain more customers during its pursuit of print, radio and television marketing. Advertisers will have better opportunities to pick specific newspapers and specific sections for their ads. Buisnesses would place bids on ad size, sections and days a newspaper is offering and the publication can view the bids and make selections. The newspaper reserves the right to choose to accept as many bids as their reach.
Yeah, the newspapers would have a wider chance to tap in a group of advertisers and for sure, the print is going to stay even with the online Journalism and blogging journalism is on rise. It only remains to be seen how the trial period goes so that google can start this project by next year.
Any views on this?